Sustainable and digital trends have deeply impacted the customers-brands relationships and reshaped the FMCG market. Mobile apps such as Yuka and Quelcosmetic are influencing consumers up in stores.
Therefore, traditional offer management is totally overflowed by these new trends as they cannot adapt with required agility and speed, and even less foresee trends real impacts.
Ingredient Screener bot's objective is to improve and ease vast products offer management and so react faster to impetuous market change, protect brand reputation and increase sales.
This bot swiftly and thoroughly collects all information about product compositions, ingredient regulations, experts & consumers opinions. It analyses all these data, identifies products which contains negative or positive elements, and evaluate a whole portfolio products across markets on a scientific, legal and reputation levels.
This portfolio analysis is hold by a user-friendly interface integrating dynamic visualizations of product & ingredient scoring and their evolution in real time.
Organizations are equipped to monitor their product portfolio exhaustively and continuously.